PRO Academy

The PRO Academy is designed for smart-minded professionals who recognise that two (or three) heads are better than one. Tapping into digital marketing expertise as when you need it.

Ever had that moment where you’re going round in circles, stuck with something and you just wish you had quick access to expert digital marketing opinion? Perhaps to discuss your landing page design, digital advertising campaign, ad copy, general marketing idea, massive marketing challenge, gritty tech challenge or general digital strategy?

Well… now you have.

“Michelle is ahead of the game when it comes to digital marketing and social media - when you’re working with Michelle, you’re already future proofing your business.“

“Sarah has completely turned our online business around, and we saw growth in the THOUSANDS of percent last year due to her advice.”

About Pro Academy:

What’s PRO Academy

The PRO Academy is an exclusive membership providing digital consulting, coaching and mentoring.

It’s just like having your own team of digital consultants at the ready to answer your questions, bounce ideas around with and enquire about best practice.

And of course, as well as optimising your campaigns and operational performance - you’re also personally continuously learning and up-skilling too.

Get to tap into the insights, expertise and support from trusted and highly experienced digital marketing consultants.

It’s just like having your own Marketing Director, Paid Social Expert, Social Media Expert and Digital Marketing pros at your fingertips. Apply now.

The Challenge We’re Solving

Digital marketing is complex, vast and ever changing.

Just when you think you’ve got it all cracked, you realise that there’s another piece of the digital puzzle to optimise.

Accessing the right advice when you need it is also complex. Who do you trust when there are so many ‘gurus’ out there? Not to mention that most businesses and professionals don’t have the budget for regular high-cost monthly consultancy retainers.

With PRO Academy - we’ve made the luxury of accessing digital marketing consultancy and advice affordable - without skimping on any added value.

Plus - you know you’re in very safe and capable hands. Our experience and creds speak for themselves - and we only partner with those we trust. And we’re not ‘advisors’ but hands on practitioners - ‘living and breathing’ digital daily!

1. Your Purpose

It has to start with you! What you’re setting out to achieve. This is often the most challenging aspect of the program, but the most worthwhile. We’ve got exercises and tasks and loads of support to ensure you’re able to uncover this fundamental aspect.

3.Paid, Owned & Earned Media

Learn key digital marketing jargon and explore the different aspects of Paid, Owned and Earned Media.

5.Search

On average B2B researchers do 12 searches prior to engaging on a specific brand’s website. In today’s digital first world - you’ll understand the power of Search for B2B.

7.Email Marketing

The third most influential source of information for B2B audiences - and the channel most B2B marketers are most comfortable with. Learn how to make email work even SMARTER through the use of automation.

9.Measurement & KPIs

Only half of B2B marketers are using data to inform business decisions. Understand why it’s important to make sure you have strong measurement foundations in place.

2.Your Digital Confidence

Some of us know more than others and may have been operating in digital for a while. Regardless of where you are, there’s often something missing. We’ll take you through a comprehensive ‘digital 101’ journey, ensuring you’re confident that you understand key drivers around the ‘owned, earned and paid media types, the variety of channels – and how to get the best out of digital activity.

4.Social Media

Social media is complex. Learn how to optimise this powerful channel for your organisation – considering organic and paid social – and how to utilise the most popular B2B social media platform, LinkedIn.

6.Content Marketing

Content plays an important role in the customer journey and driving sales. Understand the different types of content that are applicable throughout the B2B marketing sales funnel.

8.Paid Media

Paid online advertising can give your organisation highly targeted reach and exposure in a cluttered digital landscape. Understand advanced targeting, creative content and key measurement options now available.

10.Digital Strategy

Bringing it all together. Be objectively driven, align activities with organisational goals and have a clear purpose and focus for each of the activities within your Digital Marketing Strategy.

“A really great introduction to the world of Digital Marketing. The use of bitesize modules meant that our teams could complete this as and when it suited them. As it was a non-tailored, beginners course, it was suitable for all of our employee’s, and every level of the agency were able to take part and either build or refresh their knowledge. A very engaging and useful course that covered a broad range of topics!”

— Director, Talent & People, Havas Life Medicom

“I very much enjoyed the training, it added a lot of value to the team”

— Innovation and partnerships director, MedShr

“The ‘Digital Marketing 101 for B2B’ has been a fantastic platform for building my confidence in all things digital marketing. Sarah and Michelle are absolute experts in their field, and have created a course and training style that is simple, informative, practical and proven extremely useful for me and my team. The learnings I have gained from this course will enable me to confidently pitch and implement digital marketing initiatives into our overall b2b marketing mix. Can’t recommend the course more!”

—  Juliet Austin, Commercial Marketing Lead, LADbible Group

“I found this course very insightful. I have a non-digital marketing background, the content was pitched at the perfect level for me. There were many lightbulb moments! ”

— Director, UK Business Mentor