Digital Marketing 101 for B2B
An intensive online training course for B2B Professionals and Business Owners.
It’s time to start asking the right questions when it comes to digital marketing.
ONE TIME INTRODUCTORY OFFER FOR £29 +VAT (THAT’S A SAVING OF £268!!!)
Click the “Get Offer” button to purchase this course for the one time introductory offer price of £29+VAT
Tired of not knowing what your digital teams and agencies are up to?
Feeling out of depth when it comes to digital marketing?
Worried about appearing stupid to your team, agencies or colleagues?
Worried about pitching and talking to stakeholders because of your lack of digital knowledge?
The success path the Digital Marketing 101 for B2B course will take you on…
Confidence: Grow your confidence and competence. No more confusion - we’ll give you clarity on how the whole digital eco-system works together.
New skills: Learn key aspects relating to SEO, content marketing, social media, paid advertising, email automation, analytics, strategy and more.
Digital management: Feel confident in pitches, reviewing performance reports and setting project targets with your outsourced partners.
Sales and leads: Start driving leads and more sales digitally. Get to grips with ‘social selling’ - driving more clients and leads digitally.
Is this course for you?
This course has been designed specifically to support B2B Marketers, Sales People, Business Owners and Professionals who have limited digital marketing knowledge and need to better understand the digital marketing world and get results from online marketing.
You’re a traditional marketer that needs to upskill in B2B digital marketing fundamentals? You’ve got limited experience and knowledge in digital marketing or perhaps you’ve had a career break, are thinking of making a switch, or you’ve been outsourcing digital to agencies and now you want to get to grips with all the jargon.
You’re a business owner, marketer or sales professional with limited digital knowledge looking to get more clients and leads online through digital marketing? If so… this course is for you. Understand how you can reach your key target audiences online to generate more leads and sales for your B2B organisation through digital marketing.
You’re looking to try your hand at something new - B2B Digital Marketing is another string to add to your career bow. You’ll have access to a ton of B2B digital marketing resources and tools that you can use when planning campaigns and activity. Get to grips with digital marketing jargon, the digital marketing channels and how to measure and strategically plan digital marketing activity and campaigns for B2B organisations.
After completing this course you will feel confident that you know the essentials and have a good foundation of digital marketing knowledge when it comes to B2B marketing in this digital world.
“The learnings I have gained from this course will enable me to confidently pitch and implement digital marketing initiatives into our overall b2b marketing mix. Can’t recommend the course more!“
- Commercial Marketing Lead, LABbible Group
“The perfect introduction to digital marketing! I have a non digital marketing background, the content was pitched at the perfect level for me. There were many lightbulb moments!”
- Director, UK Business Mentor
Be more confident at planning B2B digital marketing campaigns and activity.
How your new knowledge will make an impact…
Empower yourself with knowledge
This course will teach you the fundamentals of digital marketing for B2B organisations. Purchase this course now and get instant access to the full course and all the course materials & resources. And be sure you won’t be learning on your own! There is an option to join the discussion below each module and get involved in group learning. If you have any questions we’ll be on hand too.
Get more B2B clients and leads
Purchase this course now to understand how you can reach your key target audiences online to generate more leads and sales for your B2B organisation through digital marketing. With B2B company examples throughout, you’ll learn from a very practical perspective how a B2B business can generate leads and get the desired results through digital.
Be a confident B2B online marketer
Purchase this course now to get instant access to all the tool kits, PDF downloads, templates, exercises and resources. Take a module a day, a week or get it all done in half a day. It’s totally up to you. We're all busy people, so we’ve designed each module within this course to be around 10-15 minutes - so that you can learn in easily digestible bite sized chunks.
“A really great introduction to the world of Digital Marketing. The use of bitesize modules meant that our teams could complete this as and when it suited them.”
ONE TIME INTRODUCTORY OFFER FOR £29 +VAT (THAT’S A SAVING OF £268!!!)
Click the “Get Offer” button to purchase this course for time limited introductory offer price of £29+VAT
What is included in the course?
Get access to:
10 expert led video modules
Key resources - such as jargon busters, links to articles & PDF downloads
Digital toolkits - full of useful digital marketing tools
Templates - for you to use when planning your own digital marketing activity
Exercises - to complete at the end of every module to develop and put your learning into practice
Quizzes - to test your knowledge
Group learning - there is an option below every module for you to post questions and comments to get involved in knowledge sharing and group learning
Expert trainers on demand! - your expert trainers and professional marketers will respond to any questions posted below each training module. Don’t be afraid to ask!
Lifetime access
Incredible value - and all beneficial to any B2B professional looking to upskill in digital marketing and plan digital marketing campaigns and activity.
What does the course cover?
Watch the introduction to the Digital Marketing 101 Course for B2B to find out more about the course structure and what’s the course covers. And see Module breakdown below.
Course Module breakdown
The Digital Marketing 101 for B2B training course consists of the following 10 modules.
We’ve designed each module within this course to be around 10-15 minutes - so that you can learn in easily digestible bite sized chunks.
1. The Digital Marketing Landscape
Over 50% of the world's population is now connected to the internet. Understand the digital marketing landscape and the latest digital stats and facts.
2.The Customer Journey
The all-important Customer Journey and why it’s critical to understand your customer and the digital journey they take with you.
3.Paid, Owned & Earned Media
Key digital marketing jargon and the different aspects of Paid, Owned and Earned Media.
4.Social Media
Optimise this powerful channel for your organisation – considering organic and paid social – and how to utilise the most popular B2B social media platform, LinkedIn.
5.Search
On average B2B researchers do 12 searches prior to engaging on a specific brand’s website. Understand the power of Search for B2B.
6.Content Marketing
Content plays an important role in the customer journey. Understand the different types of content that are applicable throughout the B2B marketing funnel.
7.Email Marketing
The third most influential source of information for B2B audiences. Make email work SMARTER through the use of automation.
8.Paid Media
Paid online advertising can give your organisation highly targeted reach and exposure in a cluttered digital world. Understand advanced targeting, creative and measurement options now available.
9.Measurement & KPIs
Only half of B2B marketers are using data to inform business decisions. Understand why it’s important to make sure you have strong measurement foundations in place.
10.Digital Strategy
Be objectively driven, align activities with organisational goals and have a clear purpose and focus for each of the activities within your Digital Marketing Strategy.
Upskill fast! Get instant access to all the resources and templates needed to plan a digital marketing campaign
Meet your trainers
Your instructors are experienced professional CIM Marketers with global digital experience. They are practitioners within the B2B space so they are continuously tapped into what works and what doesn't. They understand the challenges faced by B2B organisations, sales and marketing teams. Purchasing this course gives you access to your trainers. Comment below any of the modules with a question and your trainers will get back to you.
Michelle Carvill
Michelle Carvill is a strategic marketer, digital agency founder and five times published author in the marketing, digital marketing and social media space.
With a marketer career spanning 25 years, since digital began Michelle has championed educating, training, implementing, managing, coaching and consulting literally thousands of people across a range of sectors and organisations.
"“Michelle is ahead of the game when it comes to marketing strategy, social and digital communications, so when you’re working with Michelle, you’re already future proofing your business.”
- Grant Pierrus, Founder, Director - The Interior Style Hunter and Pierrus Agency
Sarah Kerrigan
Sarah is a social media consultant, marketer and international digital marketing facilitator. Sarah is highly experienced at advising and helping businesses and professionals get the most out of digital.
Sarah has been working in the social media and digital world for over 7 years as a practitioner and trainer. For the past 3 years Sarah’s focus has been helping companies drive digital marketing transformation through education.
“Working with Sarah will make you, or your teams, more effective at driving revenue via digital.”
— Chris Bartley, Innovation and Partnerships Director at MedShr
Empower yourself with knowledge, be more confident, get more leads and awareness online, start planning your next B2B digital marketing campaign now!
What People Are Saying about the Digital Marketing 101 for B2B course
“A really great introduction to the world of Digital Marketing. The use of bitesize modules meant that our teams could complete this as and when it suited them. As it was a non-tailored, beginners course, it was suitable for all of our employee’s, and every level of the agency were able to take part and either build or refresh their knowledge. A very engaging and useful course that covered a broad range of topics! ”
— Director, Talent & People, Havas Life Medicom
“I very much enjoyed the training, it added a lot of value to the team”
— Innovation and partnerships director, MedShr
“The ‘Digital Marketing 101 for B2B’ has been a fantastic platform for building my confidence in all things digital marketing. Sarah and Michelle are absolute experts in their field, and have created a course and training style that is simple, informative, practical and proven extremely useful for me and my team. The learnings I have gained from this course will enable me to confidently pitch and implement digital marketing initiatives into our overall b2b marketing mix. Can’t recommend the course more!”
— Juliet Austin, Commercial Marketing Lead, LADbible Group
“The perfect introduction to digital marketing! I have a non digital marketing background, the content was pitched at the perfect level for me. There were many lightbulb moments! ”
— Director, UK Business Mentor
Click the “Get Offer” button above to claim this limited time only offer
