Taster Training Sessions
A taster of our ‘Lunchtime Learning’ sessions. Short trainings around specific topics. This gives you a sense of our style, pace, content and the value we deliver. If you like what you see, why not join our Online Digital Community. Get in touch to speak to us about whether our free community or our membership solution is the right one for you.
In this lunchtime learning session, Sarah looks at why LinkedIn advertising is such an important paid media channel for B2B organisations (no matter what the size). Sarah focuses on the most popular LinkedIn ad types and what business and marketing objectives they can be driving for you and your organisation.
In this session Sarah looks at how marketers can track multi-channel marketing campaigns for their organisation in Google Analytics. What does that mean? If you have a marketing campaign being pushed out across organic social, paid social and email then you can track which channels perform the best and send all that data through to Google analytics so it’s collected in one unified place.
To access the learning sessions below you will need to join our free, private community & Facebook Group - join our community.
Facebook & Instagram Audience Targeting
In this 45 minute gem of a ‘lunchtime learning’ training session, Sarah shares insights around the practicalities of what really matters when it comes to deciding which audiences to target on Facebook and Instagram. It covers aspects such as Product persona or Market persona - an area many get confused with. Tune in - and any questions - join our community.
Content Planning
Michelle shares some of the critical aspects to ensure your content is objectively aligned - driving relevant audiences to ‘know you, like you and trust you’. It’s definitely not about ‘filling the feeds’. She covers the importance of knowing your audience - reminding us that content is not about us - but rather all about them. Tune in - and if you like what you hear - join our community.
