Are you shooting in the dark when it comes to Facebook advertising? Perhaps you’ve been given the responsibility to run ad campaigns but you’ve never had any formal training on best practice?

Many people who come to us for professional Facebook Advertising training are often totally baffled by the Facebook pixel and clueless about targeting, audience development, and ad design and ad management best practices. And when it comes to measuring success, they don’t have any idea what good and bad benchmarks look like.

Optimise your advertising…

This intermediate Facebook advertising course will teach you best practice, structures and processes when it comes to planning, executing, measuring and optimising your Facebook and Instagram advertising campaigns.

After completing this course you will have all the resources and knowledge at your fingertips to plan and set up successful campaigns and drive meaningful results on your website, such as downloads, purchases and sign ups.

8 Practical Modules

This intermediate Facebook advertising course is an online course, broken down into 8 modules and each module broken down into multiple sections, making it easy for you to digest and revisit the information whenever you need to. (Scroll down the page to view Modules in detail below).

Because it’s online, you can complete in your own time and revisit the material to support you when you are practically planning and building your own campaigns.

What this course delivers

This course focuses on the planning and execution of Facebook advertising campaigns that drive action on your website - such as leads, sign ups, downloads and sales. You will learn from a Facebook Ads professional, not only best practice but also talk you through a thorough process enabling you to structure, plan, execute and optimise Facebook ad campaigns - teaching you how to achieve success time and time again.

Shooting in the dark when it comes to Facebook advertising?

Who this course is for?

How advanced is this course?

If you have limited experience with digital marketing and digital advertising OR you’ve never been inside Facebook ads manager before or boosted a post, then this course is probably going to be a bit too advanced for you… (unless you’re a fast learner that likes to dive in at the deep end and loves a challenge)!

This is an Intermediate Level Facebook advertising course, ideal if you’re a marketer or business owner that has already dabbled with Facebook advertising and are looking to take ad campaigns to the next level.

This course will also be good for those that may never been in Facebook ads manager before but have experience in using other digital platforms such as Google ads.

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What types of businesses is this course suitable for?

There are many different types of businesses and lots of different business objectives that benefit from Facebook Advertising.

This course focuses on how you can plan and execute Facebook advertising campaigns that drive actions on your website - such as leads, sign ups, downloads and sales. Therefore, this course expects that you have an e-commerce or lead generation website.

This course does not cover how to boost a post, it looks at how to setup advertising campaigns in Facebook ads manager using the Facebook pixel & event tracking.

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1. Course Introduction

A welcome from your course trainer. Introduction to the modules and what to expect from this course.

2. An Introduction to Facebook Advertising

In this module we introduce some key topics when it comes to Facebook advertising. You’ll learn what platforms FB ads can appear on, how the ad auction works, we introduce Facebook ads manager and business manager and have a quick look at campaign structure.

3. The Facebook Pixel and Event Tracking

In this module we look at the Facebook pixel. You’ll learn what exactly the Facebook pixel is and why it’s so important to make use of it when running Facebook advertising campaigns. You’ll also learn how to track & measure actions on your website, such as purchases or downloads using the Facebook pixel event tracker tool.

4. Strategy & Planning

In this module we look at how you can strategically plan your campaign activity and audiences using the online marketing funnel and audience personas. Running successful Facebook advertising campaigns isn’t just about knowing what buttons to press in ads manager. You need to be able to effectively plan and strategise your campaigns also.

5. Audiences

This module is all about building your audiences. Such a massive part of your success with Facebook advertising will come down to your audiences and audience targeting. You’ll learn the different types of Facebook audiences that you can create and best practice around how to build them so you are more likely to achieve campaign success.

6. Designing your Ads

This module is all about designing your Facebook ads. As well as audience targeting. Another vital aspect of your campaign success will come down to your ad copy and creative and so we look at the different considerations and aspects of an advert and best practice when it comes to choosing ad types, ad copy and creative to help you drive action and success. We’ll also look at some landing page top tips - things you need to consider when it comes to what destination you choose to send your advert traffic to.

7. Execution - Building your Campaigns

Finally, it’s time to setup your Facebook ad campaign. This is where we pull together everything we have learnt so far and create a Facebook ad campaign within Facebook ads manager. In this practical module we work through campaign setup step by step looking at what buttons you need to press and what you need to consider along the way when building out your campaign.

8. Campaign Optimisation

You certainly can’t set and forget your Facebook ad campaigns once they have gone live. In this module we will look at key metrics which you can use to help you improve and optimise your campaigns as well as what buttons you need to press in ads manager to find and get the data that you want to help you learn about and report on your activity.

“The modules flowed perfectly and I built up our knowledge effectively. Quiz format at the end of modules helped to cement knowledge, moved through the modules at the right speed, always available to answer questions, very knowledgeable and up to date with the constant changes to FB Ads”

“We can't recommend Sarah highly enough! She is incredible at what she does, and highly professional! She has completely turned our online business around, and we saw growth in the THOUSANDS of percent last year due to her!.”

“I have attended several social media courses run by Sarah and each one has been excellent. Sarah has delivered the content clearly, taking care to understand the needs that the course attendees may have and ensuring that the detail is as appropriate as possible. She has an intricate knowledge of the social media landscape, is passionate about the subject and has a very personable manner that all adds up to ensuring that the training provided is of the highest quality”

“The course was informative, practical and really well executed. No aspect was left uncovered. Questions were answered, examples given. I feel I have a far deeper knowledge and practical skills and told to run effective campaigns. Thank you. ”